編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | KE1014 | Kheyti: Product and Business Development at an AgTech Social Enterprise | Sawhney, Mohanbir | Entrepreneurship | Case Studies( aa ) |
2 | 9-311-002 | The National Geographic Society (A) | Garvin, David A.;Knoop, Carin-Isabel | General management | Case Studies( aa ) |
3 | E522 | Axel Springer in 2014: Strategic Leadership of the Digital Transformation | Burgelman, Robert;Siegel, Robert;Luther, Jason | General management | Case Studies( aa ) |
4 | HK1099 | Starbucks China: Managing Growth through Innovation | Farhoomand, Ali;Ziolek, Filip | General management | Case Studies( aa ) |
5 | HK1103 | Facebook: Facing Off Against Tencent | Farhoomand, Ali;Lowry, Paul;Ziolek, Filip | General management | Case Studies( aa ) |
6 | MH0022 | Amazon.com (in 2013): Will Amazon Kindle Another Fire? | Rothaermel, Frank T.;Taylor, Seth;Arthaud-Day, Marne L. | General management | Case Studies( aa ) |
7 | 9-913-545 | Brannigan Foods: Strategic Marketing Planning | Quelch, John A.;Kindley, James T. | Marketing | Case Studies( aa ) |
8 | 9-818-101 | WeWork | Rayport, Jeffrey;Gulick, Sarah;Preble, Matthew | Other | Case Studies( aa ) |